For some reason, I just loved this article. Learning that a grass roots level employee movement succeeded in making a company more efficient just made me smile. The two Best Buy employees that started this initiative had the right attitude. They gave employees a voice, found efficient and cost effective ways of serving customers and made day to day business more efficient. Who wouldn't love that!
The other stories also inspired me, and they all showed that upper management needs to be involved from a visibly active and visibly supportive role. No one will trust the systems and tools for social media unless they see that upper management fully endorses it. Each of the companies in the case study, Best Buy, Dell, Razorfish, etc. had full and visible support from upper management.
The one I thought was a clever twist on employee surveys was the one using the format similar to American Idol. Employee suggestions were voted on by the employee population and the ones with the most votes wins. So suggestions were not implemented by decisions from upper management, employees decided which made the most sense. That was so clever! Brilliant even. Total employee buy in to this because they not only made the suggestions , they all decided if this made sense. Management is there to listen, not rule. Bonus: it becomes a fun way to become involved and contribute. This is so brilliant on so many levels.
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