Employee and Customers, keep 'em coming back for more

“You don’t make any money the first time someone comes to your business, it’s when they come back over and over again, and social media helps with making that happen.”

We watched a video this week with the guest speaker...........  He mentioned the above statement to emphasize the importance of using social media to engage the customer and keep them engaged beyond the first purchase or contact.  It would support the concept that social media is the tool to keep the customer coming back over and over again.  Or not.  The importance of using social media well, with timely interactions cannot be overstressed.