This is so clever because with this one slideshow, Penguin can clearly portray what type of environment it has to offer as well as posing the question "Do you fit in to our culture?" This is a great challenge to anyone who might be interested. It sure beats filling out the same application form, with cover letter attached, and crossed fingers. Besides, the penguin is cute, I wonder if it has a name. Wait a minute, that could be the trick! A FB page for name the penguin, tweets when the penguin is named, and how about blogs about naming the penguin.
Too bad I live and work in the US and not in the UK. sigh. That's okay, it does give me ideas to pull my own campaign together.
